Maggie O’Neill is partner and managing director at Peppercomm.
Stories by Maggie O'Neill
| • | Embracing Tech in the Food and Beverage World(Food & Beverage PR) Tue., Mar. 12, 2019
|
Technology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.| • | What’s on the Menu for Food/Beverage Brands in 2018(Food & Beverage PR) Tue., Mar. 20, 2018The food and beverage industry is always in flux: changing ingredients, trends, promotions, industry stars and guest experiences to name a few. |
| • | Evolution of Lifestyle PR: Step Up and Enjoy the Ride(Beauty & Fashion PR) Mon., Sep. 18, 2017
|
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.| • | Social Media Crisis Lessons Learned from 2015(Crisis Communications) Wed., Dec. 30, 2015 Looking back at some of the bigger PR gaffes from 2015 can leave crisis professionals better prepared for what to expect in the coming year. |
